VIDEOS
Low Cost Advertising + Viral Marketing + One-Way Back Links + Higher Search Engine Ranking + Instant Credibility = More Traffic and Credibility (you shoud be seeing a trend here now!!)
Submitting Videos the RIGHT way can get you higher rankings organically faster than any other form of online marketing!!
Let me say that again... VIDEOS WILL GET YOU HIGHER ORGANIC RANKINGS FASTER THAN ANYTHING ELSE. This is why we put so miuch emphasis on getting videos to us when you are a BoddSplosion Client. If you need help, we can do them for you too. See the Video Registration Options below.
There are different types of videos. Short ads like the ones you see on Google ads (we don't recommend these for local businesses!). Introductory videos that are designed to introduce a person or business, sales videos to promote a service or product and how-to videos, designed to attract people to you then on to your website or other info.
I am going to break down the different types of video, explain a little about each one and how you can use them to promote yourself. Bear in mind, this is all designed to help you get better organic placement in the search engines. Follow our guidelines (and use our services...!) and together we can help you get a very strong foothold not only for searches for your business, but for targeted keywords too. The trick to this is also to submit the videos to many places. (We can help with this part!)
These tips and guidelines are not geared to sales pros and video pros. They are designed for new business owners with little sales experience and little to no video experience. Some of these tips are advanced, most are easy to do yourself until you can use a professional.
TYPES OF VIDEO
Let's start with the basics (we will not be covering Goolge Video Ads here.) Using a professional videographer will ALWAYS give you a better quality video. Do your research to find good videographers who can do the type of video you are looking for. Prices range from $100 for a 30 second "Point and Shoot" video to over $50,000 for a full commercial grade video. There IS a video in your budget and the sooner you get it done, the sooner you can be found. (and get a better one done!)
Introductory Videos (back to top)
Somewhere on the internet you shold always have a video that introduces you or your company. If you are the person your customers will ultimately be working with, the video should be of you, introducing yourself with the folowing points:
1) Your name
2) Name of Company
3) Unique selling point or power statement (BoddSplosion clients get a Power Statement designed as part of your membership)
4) Your target area that you service (NOTE: If you serve the US, start by targeting one metropolitan area. If you follow our guidelines you will get a stronger national presence.)
5) Why your customers use you ("My clients keep coming back because...") this creates a third party review aspect instead of the usual "We have the best service / product / place" etc.!
6) A CALL TO ACTION!!
All this should be done in NO MORE than 60 SECONDS!
For businesses, include a shot of the INSIDE and OUTSIDE of your store for reference. Take photos or video at the business time to show atmosphere. (retail and restaurant)
Show what you are offering, whether food, clothes, the showroom etc. People watching want to see what you have to offer. These shoppers will come in when they see something they like!
If you do not want to be on the video or do not have video equipment, THAT IS OK! You can do a Keynote (Mac) or PowerPoint (PC) slideshow, include a headshot or picture of your business and use Windows Movie Maker or iMovie to make a video. We will have some instructional videos on this coming soon.
COMMERCIAL VIDEOS (back to top)
True Commercials vs. Interactive Presentations.
True commercials belong on TV. Doing full blown commercial videos to post on your website, directories and social networks can backfire big time. First, they are fun the first time you see it. Then it becomes annoying if the video is not changed regularly (most businesses only change their video once a year!)
Also most "Commercials" still try to "Sell" the viewer. WRONG!
In today's society people do not want to be sold. They are loking for a way to interact with you and see themselves using your product or service. This is a very smart society we live in and if you treat people as if they don't understand even the basics of what you are selling, you will lose many, many sales. For example, I know you are reading this because you understand the importance of having a strong online presence and know video can help with that. If I said "video is the ONLY way to hit the front page of Google" or "our system is the ONLY one that can help you" You'd know I was full of "it"!
If you want to do a video or presentation that "sells" a product or service. Get the viewer involved. How can you do that when you are not there in front of them? ASK QUESTIONS.
Are you tired of ...
Would you like...
What would be the best way to...
Can you feel ...
Do you see...
Imagine holding / using / wearing / tasting etc...
And many more. Get them to question their current standing / product / service. If they think there is something better that is EASY to switch to, you can keep their attention longer. Think of the last time you kepty watching a commercial, or listened to a sales pitch.
HOW-TO VIDEOS (back to top)
These can be the absolute best form of advertising for you. Why? It's the same as writing articles. The more you give, the more people will come back to you for more! Give them good ideas to use and they will want to go to your website or other place for more information.
The how-to videos do not need to have a sales perspective either. it can literally be a short video (no more than 5 minutes usually) that shows how to use your product or service. Here are a few examples...
Clothing - show how to accessorize or mix different outfilts. using your outfilts will show what you have.
Restaurants - how to taste wine, fold napkins, set a table for guests, make a great grilled cheese sandwich (insert other menu itmes here!)
Home services - how to quickly clear a blocked gutter, how to temproarily stop a leak, where to find the fusebox, how to change a faucet. All of these can lead to you when they need something BIGGER! (or decide the simple task is really too much for them!
Professional services - Some of you have to be careful here. The best thing to do is use exampels of previous cases and explain what was done t oresolve the problem in an educational format. (What to do with a DUI - a client has 3 choices - they can ... choice A, choice B, choice C.
How to videos show your professionalisnm, expertise and willingness to SHARE this knowledge without getting paid for it.
SLIDE SHOW TO VIDEO (back to top)
If you want someone else to convert a PowerPoint Slideshow or Keynote Presentation into a video for you, we can do that for you too. If you want to do it yourself, here are some general guidelines.
1) No more than 10 slides
2) Limit the text to a couple of bullet points per slide.
3) Use graphics (photos or clip art) to get your message across instead of words where possible.
4) Get to the point, show a benefit, engage the viewer (ask questions) and don't forget...
5) A call to action
6) The FIRST page shoud have some basic info about you or your company
7) The LAST page should have your contact info, phone, website etc.
8) Export the slides as JPEGs (the best quality always)
9) Use iMovie or Windows Movie Maker to lay out the slides. If you have text that needs to be read, make that slide longer.
10) Add some background music or a voiceover where possible (or both)
11) Save as mpg4 format AND FLV format when possible. Not all video sites take mpeg, not all take flv.
12) Use us to distribute your video to the top sites!
FREQUENCY (back to top)
This is the most commonly overlooked aspect to Online Video Marketing. Too many poeple put up one video and think that will be enough! It is NOT!
One video will only hold you so long! In highly competitive industries your video may not even make it to the front page of a video search, let alone make it to the front page of a search engine search! Having multiple videos, however, will peak the Search Engines curiosity!
MINIMUM
Do a new video every quarter. This is MINIMUM! Not only does it provide fresh content for your website (if you put it there), it also lets people know you are still out there! Branding yourself on a regular basis creates more buzz and interest about you and you never know who is watching and when!
MEDIUM
Having a new video every 2 months will again keep you branded and "Top of Mind", you can now work on a story. When you work with us, we spend a great deal of time on the titles to make sure you are getting the right results based on location, keywords and products / services.
OPTIMUM
One to two new videos per MONTH! When something changes in your business, do a video. If you want to market to a diferent community, do a video. If you start a new service or product line, or have a monthly special... DO A VIDEO!
Many national and international clients of ours get multiple videos posted on the top sites EVERY MONTH! Why? Because they listen to us! It also keeps them on top of their competitiors and makes it harder for their competitiors to gain or regain the advantage!
THE MOST IMPORTANT PART... (back to top)
Start now! Some videos can take a while to be accepted by certain sites and may need to be resubmitted. We take care of all of that for you. If you need Presentations done for you, ask about our specialty packages here. Prices start at $299 for a presentation AND distribution included.
Low Cost Advertising + Viral Marketing + One-Way Back Links + Higher Search Engine Ranking + Instant Credibility = More Traffic and Credibility (you shoud be seeing a trend here now!!)
Submitting Videos the RIGHT way can get you higher rankings organically faster than any other form of online marketing!!
Let me say that again... VIDEOS WILL GET YOU HIGHER ORGANIC RANKINGS FASTER THAN ANYTHING ELSE. This is why we put so miuch emphasis on getting videos to us when you are a BoddSplosion Client. If you need help, we can do them for you too. See the Video Registration Options below.
There are different types of videos. Short ads like the ones you see on Google ads (we don't recommend these for local businesses!). Introductory videos that are designed to introduce a person or business, sales videos to promote a service or product and how-to videos, designed to attract people to you then on to your website or other info.
I am going to break down the different types of video, explain a little about each one and how you can use them to promote yourself. Bear in mind, this is all designed to help you get better organic placement in the search engines. Follow our guidelines (and use our services...!) and together we can help you get a very strong foothold not only for searches for your business, but for targeted keywords too. The trick to this is also to submit the videos to many places. (We can help with this part!)
These tips and guidelines are not geared to sales pros and video pros. They are designed for new business owners with little sales experience and little to no video experience. Some of these tips are advanced, most are easy to do yourself until you can use a professional.
TYPES OF VIDEO
Let's start with the basics (we will not be covering Goolge Video Ads here.) Using a professional videographer will ALWAYS give you a better quality video. Do your research to find good videographers who can do the type of video you are looking for. Prices range from $100 for a 30 second "Point and Shoot" video to over $50,000 for a full commercial grade video. There IS a video in your budget and the sooner you get it done, the sooner you can be found. (and get a better one done!)
Introductory Videos (back to top)
Somewhere on the internet you shold always have a video that introduces you or your company. If you are the person your customers will ultimately be working with, the video should be of you, introducing yourself with the folowing points:
1) Your name
2) Name of Company
3) Unique selling point or power statement (BoddSplosion clients get a Power Statement designed as part of your membership)
4) Your target area that you service (NOTE: If you serve the US, start by targeting one metropolitan area. If you follow our guidelines you will get a stronger national presence.)
5) Why your customers use you ("My clients keep coming back because...") this creates a third party review aspect instead of the usual "We have the best service / product / place" etc.!
6) A CALL TO ACTION!!
All this should be done in NO MORE than 60 SECONDS!
For businesses, include a shot of the INSIDE and OUTSIDE of your store for reference. Take photos or video at the business time to show atmosphere. (retail and restaurant)
Show what you are offering, whether food, clothes, the showroom etc. People watching want to see what you have to offer. These shoppers will come in when they see something they like!
If you do not want to be on the video or do not have video equipment, THAT IS OK! You can do a Keynote (Mac) or PowerPoint (PC) slideshow, include a headshot or picture of your business and use Windows Movie Maker or iMovie to make a video. We will have some instructional videos on this coming soon.
COMMERCIAL VIDEOS (back to top)
True Commercials vs. Interactive Presentations.
True commercials belong on TV. Doing full blown commercial videos to post on your website, directories and social networks can backfire big time. First, they are fun the first time you see it. Then it becomes annoying if the video is not changed regularly (most businesses only change their video once a year!)
Also most "Commercials" still try to "Sell" the viewer. WRONG!
In today's society people do not want to be sold. They are loking for a way to interact with you and see themselves using your product or service. This is a very smart society we live in and if you treat people as if they don't understand even the basics of what you are selling, you will lose many, many sales. For example, I know you are reading this because you understand the importance of having a strong online presence and know video can help with that. If I said "video is the ONLY way to hit the front page of Google" or "our system is the ONLY one that can help you" You'd know I was full of "it"!
If you want to do a video or presentation that "sells" a product or service. Get the viewer involved. How can you do that when you are not there in front of them? ASK QUESTIONS.
Are you tired of ...
Would you like...
What would be the best way to...
Can you feel ...
Do you see...
Imagine holding / using / wearing / tasting etc...
And many more. Get them to question their current standing / product / service. If they think there is something better that is EASY to switch to, you can keep their attention longer. Think of the last time you kepty watching a commercial, or listened to a sales pitch.
HOW-TO VIDEOS (back to top)
These can be the absolute best form of advertising for you. Why? It's the same as writing articles. The more you give, the more people will come back to you for more! Give them good ideas to use and they will want to go to your website or other place for more information.
The how-to videos do not need to have a sales perspective either. it can literally be a short video (no more than 5 minutes usually) that shows how to use your product or service. Here are a few examples...
Clothing - show how to accessorize or mix different outfilts. using your outfilts will show what you have.
Restaurants - how to taste wine, fold napkins, set a table for guests, make a great grilled cheese sandwich (insert other menu itmes here!)
Home services - how to quickly clear a blocked gutter, how to temproarily stop a leak, where to find the fusebox, how to change a faucet. All of these can lead to you when they need something BIGGER! (or decide the simple task is really too much for them!
Professional services - Some of you have to be careful here. The best thing to do is use exampels of previous cases and explain what was done t oresolve the problem in an educational format. (What to do with a DUI - a client has 3 choices - they can ... choice A, choice B, choice C.
How to videos show your professionalisnm, expertise and willingness to SHARE this knowledge without getting paid for it.
SLIDE SHOW TO VIDEO (back to top)
If you want someone else to convert a PowerPoint Slideshow or Keynote Presentation into a video for you, we can do that for you too. If you want to do it yourself, here are some general guidelines.
1) No more than 10 slides
2) Limit the text to a couple of bullet points per slide.
3) Use graphics (photos or clip art) to get your message across instead of words where possible.
4) Get to the point, show a benefit, engage the viewer (ask questions) and don't forget...
5) A call to action
6) The FIRST page shoud have some basic info about you or your company
7) The LAST page should have your contact info, phone, website etc.
8) Export the slides as JPEGs (the best quality always)
9) Use iMovie or Windows Movie Maker to lay out the slides. If you have text that needs to be read, make that slide longer.
10) Add some background music or a voiceover where possible (or both)
11) Save as mpg4 format AND FLV format when possible. Not all video sites take mpeg, not all take flv.
12) Use us to distribute your video to the top sites!
FREQUENCY (back to top)
This is the most commonly overlooked aspect to Online Video Marketing. Too many poeple put up one video and think that will be enough! It is NOT!
One video will only hold you so long! In highly competitive industries your video may not even make it to the front page of a video search, let alone make it to the front page of a search engine search! Having multiple videos, however, will peak the Search Engines curiosity!
MINIMUM
Do a new video every quarter. This is MINIMUM! Not only does it provide fresh content for your website (if you put it there), it also lets people know you are still out there! Branding yourself on a regular basis creates more buzz and interest about you and you never know who is watching and when!
MEDIUM
Having a new video every 2 months will again keep you branded and "Top of Mind", you can now work on a story. When you work with us, we spend a great deal of time on the titles to make sure you are getting the right results based on location, keywords and products / services.
OPTIMUM
One to two new videos per MONTH! When something changes in your business, do a video. If you want to market to a diferent community, do a video. If you start a new service or product line, or have a monthly special... DO A VIDEO!
Many national and international clients of ours get multiple videos posted on the top sites EVERY MONTH! Why? Because they listen to us! It also keeps them on top of their competitiors and makes it harder for their competitiors to gain or regain the advantage!
THE MOST IMPORTANT PART... (back to top)
Start now! Some videos can take a while to be accepted by certain sites and may need to be resubmitted. We take care of all of that for you. If you need Presentations done for you, ask about our specialty packages here. Prices start at $299 for a presentation AND distribution included.
Go to: Types of Video - Introductory - Commercial - How-to Slide Show to Video / Frequency / Packages & Prices
PACKAGES AND PRICING
Why use BoddSplosion?
Having a video on the internet is one thing. having a video that gets people to you is something else. The time it tkaes to first learn how to optimize a video, then research the right way to present it AND submit it to the top video sites can be exhausting. Trust us, we've done this hundreds of times already!
We know which sites are indexed the most by the top search engines (and it's not always YouTube!) We know how to list them and can also guide you on how often to submit them and what to put in them to get the best response.
To get the best response from your video marketing efforts, we can help you. Whether you have your own videos or need us to turn a presentation into a video let our experience get you foiund more often.
Having a video on the internet is one thing. having a video that gets people to you is something else. The time it tkaes to first learn how to optimize a video, then research the right way to present it AND submit it to the top video sites can be exhausting. Trust us, we've done this hundreds of times already!
We know which sites are indexed the most by the top search engines (and it's not always YouTube!) We know how to list them and can also guide you on how often to submit them and what to put in them to get the best response.
To get the best response from your video marketing efforts, we can help you. Whether you have your own videos or need us to turn a presentation into a video let our experience get you foiund more often.
Our network includes major video submission sites like the following:
* YouTube
* eCorpTV
* Kewego
* Revver
* Veoh
* Vidilife
* ... and other high-traffic, high indexed video sites
We also have a list of over 100 other video sites and watch them to see which a re getting the most traffic to help you get found.
* YouTube
* eCorpTV
* Kewego
* Revver
* Veoh
* Vidilife
* ... and other high-traffic, high indexed video sites
We also have a list of over 100 other video sites and watch them to see which a re getting the most traffic to help you get found.
If you don't have the time or knowledge to pout your own videos together, we can either turn your presentation into a video, design a new presentation for you and turn it into a video or take your video footage (up to 5 minutes) and turn it into a 60 second video. And, as always, we keep our costs as low as possible so you can do it more often and get more exposure on the internet.
Our 6 pack gives you the same benefits as above but with only 6 videos. Distribute them over the course of a year or use the mall up in one month.
Send us your videos and we will optimize them and then distribute them to over twice as many sites as our basic BoddSplosion Member Package.
Every month we will design a new presentation for you based on the season, a series you decide to promote, special offers or other factors. Each presentation will have up to 10 slides and be converted in to a video. We will also add background music and, when possible or necessary, add a voiceover to it too. Each video will then be optimized and distributed to up to 25 of the top video sites and a link sent to you so you can put it on your website too! If you are a member of BoddSplosion Elite Program (coming January 2010) we will also add the video to your directories and social networks for you.
We will work with you to make sure the video is professional, concise and gets your message across. Up to 90 seconds of information that will help the viewer want to get more infomration about you and from you.
SAVE $1088.00
SAVE $300.00
SAVE $100.00
SAVE $150.00
SAVE $201.00
Our 10 pack gives you the same benefits as above but with only 10 videos. Distribute them over the course of a year or use the mall up in one month. This is great for doing a series on you and / or your business. Not sent out in July and December.
SAVE $701.00